Thorne, a health and wellness brand, has launched a new campaign for its creatine supplement, featuring the artist and entrepreneur Ciara. The campaign aims to change the perception of creatine from a supplement exclusively for bodybuilders and elite athletes to one that benefits overall physical and mental performance in everyday life.
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Key Features of the Product and Campaign
The campaign, which runs from September 8 to November 1, emphasizes the benefits of creatine for performance, endurance, and cognition. According to Thorne, their product uses micronized creatine monohydrate, a form that dissolves and absorbs more effectively than standard creatine monohydrate, potentially reducing the risk of gastrointestinal discomfort. The product is also NSF Certified for Sport, meaning it has been independently tested to ensure it doesn’t contain nearly 300 banned substances, which is a significant assurance for athletes and anyone concerned with product purity.
The campaign, created by the studio Frosty and directed by Jack Begert, is being promoted across various digital platforms, including social media, YouTube, and connected TV, with out-of-home advertising in major U.S. cities like New York and Los Angeles. Thorne’s creatine is available in multiple sizes and prices, with new flavored versions to be introduced soon.